Find the story.
Identify the narrative, the audience and the feeling at the heart of the experience.

EASON CHEN / EXPERIENCE DESIGNER
Themed entertainment. Exhibition spaces.
Experiences that invite you in.
IMAGINATION, MADE SPATIAL.
From a child’s first discovery to a journey through a mythical world, I bring storytelling, space and technology together to shape memorable visitor experiences.
About Eason ↗THE PORTFOLIO
Exhibitions, brand experiences and themed destinations.
A selection of projects I have helped bring to life.
Selected collaborative projects. Individual contributions are outlined in each project.
THE WAY I WORK
Identify the narrative, the audience and the feeling at the heart of the experience.
Translate that story into space, visitor journeys, scenes and moments of interaction.
Connect concept and detail through design development, collaboration and artistic direction.
EASON CHEN / DESIGNER & STORYTELLERTHE PERSON BEHIND THE PLACES
A theme park and exhibition designer connecting imagination, culture and technology.
My practice brings together spatial storytelling, themed environments and multimedia interaction. With a background spanning graphic design, illustration, exhibitions and themed entertainment, I approach every project through both its visual language and its visitor journey.
Since joining Pico in 2012, I have contributed to brand experiences, exhibitions and themed destinations across China. I later served as Creative Planning Director at Guangzhou Leafun, working on cultural tourism, urban renewal and immersive performances.
From the first story idea to design development and on-site art direction, I enjoy working across disciplines to turn complex ideas into places people can explore, feel and remember.
WHAT’S YOUR NEXT STORY?